Method title: Storytelling
Short Description: Every so often at work we need to prepare a talk, a lecture, a pitch, a presentation or simply explain an idea. How can we make it interesting, exciting, catchy, attractive, distinct, memorable and feel good afterwards?!
Responsible Researcher(s): Dr Anna Trifilova (Exeter University), Matt Halkes & Veronica Conboy (NHS)
Collaboration Industrial Partner(s): Lufthansa Systems
The objective of the method development in the project: The method aims to develop a coherent innovation narrative linked to suitable boundary objects such as the Business Model Canvas, Lego Serious Play and other platforms. The desired outcomes are to explore and define innovation opportunities and the challenges in delivering solutions by using a narrative approach